ASSOULINE book "Rolex: The Impossible Collection"

For more than a century, Rolex has stood out as the most sought-after and legendary watch brand in the world. Rolex stands for many things: the quintessence of a luxury watch, a power tool for those on the move, a symbol of the transition to adulthood. New labels emerge, styles come and go, but the brand at the top never changes. Rolex sets record with Paul Newman's Daytona in 2017 in October, Phillips bought it at an auction in New York for 17.8 million.

The history of Rolex is based on the visionary spirit of its founder, Hans Wilsdorf. in 1905 the young Wilsdorf founded a watch distribution company in London, but his real dream was to produce wristwatches – at the time still in their infancy and not very precise – that were technically durable, reliable and extremely elegant. The company's primary focus was on producing the highest quality movements, and this pursuit of precision quickly led to the world's first wristwatch to be awarded the Swiss Certificate of Chronometric Accuracy in 1910. provided by Bieno's Official Watch Appraisal Center. Four years later, the Kew Observatory in Great Britain awarded the Rolex watch an A-class certificate, previously reserved only for marine chronometers.

Since that date, the Rolex wristwatch has been synonymous with precision. Over the past 100 years, Rolex's milestones include: the first waterproof watch, the first self-winding movement, the first wristwatch to fly over Mount Everest, the first diver's watch water-resistant to 100 meters, the first to withstand 1,000-magnitude magnetic fields. , the first to land in the Mariana Trench.
Selected by specialist Fabienne Reybaud, each exclusive Rolex watch model showcases the luxury watchmaker's most valuable and technically innovative models in this beautifully handcrafted Ultimate Collection, including never-before-seen timepieces: from the first wristwatch to the earliest times.

*Free white gloves and branded canvas bag come with every purchase from Assouline's Ultimate Collection.

**You can view this book live in our showroom, Savanorių pr. 277, Kaunas